Our Story

It all began in our family kitchen in 1991, where Wally and Debbie Fry, began making burgers and sausages without the meat. Debbie was born vegetarian, and Wally (an avid meat eater) changed after meeting Debbie (she got her way!). Our range of vegan products (we don’t do meat, egg or dairy) are now available all over the world and make eating a plant-based diet that is good for you and the planet, that much easier.

We still make our food for our family, it is just now a lot bigger, so join us and you can enjoy tasty food that is better for you and the planet.

From our kitchen to yours. With love from the Fry Family.

Meet the Fry's

Wally and Debbie started the company but their family has grown as the business has grown. The company is still owned and run by the Fry family with all three Fry daughters being involved and the grandchildren… our chief food testers. Find out more about the family below.

Wally Fry

Co-Founder, CEO, Philanthropist, Yogi, and keen kite-surfer

Debbie Fry

Co-Founder, Mother, Grandmother, and born vegetarian

Tammy Fry Kelly

International Marketing Director, Oldest daughter, Animal Advocate, and 5th Black belt for Karate.

Richard Kelly

Former Director, Surfer, father of two and Crossfitter

Hayley Richardson

Exports Director, and world traveller

Shaun Richardson

Technical Director, and Crossfitter

Stacey Steinbach

Packaging Technologist, Youngest Daughter, and New mom