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We have joined forces with the LIVEKINDLY co.!

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We have exciting news!! It has just been announced that the Fry Family Food Co. are joining the LIVEKINDLY co. – a brand new company that is leading a global movement to build a sustainable future!

The LIVEKINDLY co. is a collective of heritage and start-up brands and the company is planning to become one of the world’s largest plant-based food companies.

This relationship with the LIVEKINDLY co. is our vision continued. We are thrilled to be part of this new company that is going to revolutionize the global plant-based food market. This venture gives us the opportunity to really scale up what we do in the plant-based food space.  We are going to reach more customers and change even more hearts and minds.

We’re the only South African company under the LIVEKINDLY co. umbrella and we’re really proud to be bringing 30-years of experience, a deep understanding of local and global value chains in plant-based meat alternatives and a portfolio of over 60 plant-based products to the table.

Currently (with more to come) the brands under the LIVEKINDLY co. portfolio are us (The Fry Family Food Co.), LikeMeat, as well as the fastest-growing plant-based digital media platform, LIVEKINDLY Media. The LIVEKINDLY co. also has an equity stake in PURIS Holding, a really exciting company specialising in non-GMO, plant-based ingredients which means they are the only company in the plant-based food sector to own and operate the entire value chain of production.

While we’ve grown over three decades, moving into global markets and offering multiple product innovations, we’ve always remained family owned and run. We are all really excited about this new adventure. We see it as a coming together of like-minded brands to create a movement for change. The family is still very involved in the business, and we will continue to create our award-winning products that our consumers know and love.

What makes us particularly excited is that unlike any other company in this space, the LIVEKINDLY co. is creating a movement that will drive impact at scale and at speed.

With the help of the LIVEKINDLY co., we hope to inspire more people to LIVEKINDLY for humanity, our home and those who share it with us.

Together we will be bringing so much more kindness to your plate.

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Our Mission

Every year, we look at turnover and put up a chart to show how many animal lives would be saved if someone had chosen a Fry’s Product instead of a meat product. Last year that number was 647,737 chickens, 11,354 cows and 10,055 and 3 million prawns.

10,055
11,354
647,737
3,000,000
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