General FAQs

  • What is Fry's?

    We make a range of food which is free from meat, egg, and dairy. Our food makes eating a plant-based diet not only easy, but delicious.

  • Is Fry's vegan?

    Yes, all our food is vegan and endorsed by the Vegan Society of the UK.

  • Is Fry’s endorsed by any religious certification?

    Yes, our range of meat alternatives in South Africa are Halaal, Kosher, and Shuddha certified.

  • Why is Fry’s Halaal?

    Our food is certified Halaal to let Muslim customers know that there is no alcohol present in the production process. We do not have animal products in our food and therefore this certification has nothing to do with the treatment of animals.

  • Does Fry’s contain palm oil?

    Palm oil is used in the pastry of our Pies and Sausage Rolls. It accounts for less than 1.5% and 0.4% of the final product. For a full response from our Marketing Director, Tammy Fry Kelly, please click here.

  • Is your soy sustainably grown?

    Our soy is not sourced from Brazil due to the rate of deforestation to clear land for soy crops and the introduction of Genetically Modified beans. We can assure you that our beans are grown sustainably in the EU and are identity preserved from the land on which they are grown to our facility in South Africa.

    We have zero tolerance for genetic modification and independently test our crops once they arrive at our plant. As a family committed to making a difference in the world, we do promise that we take ingredient sourcing very seriously and use ingredients that align with our personal values.

  • Is soy healthy?

    Please keep in mind that bad science always looks at nutrients in isolation and never considers the ‘whole food’ which leads to disturbingly misleading conclusions. Additionally, part of the misconceptions come from the meat industry that have attacked soy in an attempt to protect meat sales, and other professionals have jumped on this bandwagon – usually for their own financial benefit. For more information please Click Here

    I think the main points to remember when looking at new information are to evaluate the source of the information and the science that backs it up. The truth is that there are hundreds of studies on soy – and they actually indicate that soy is very healthful. Many of these studies are freely available online through Google Scholar, which lists studies published in peer reviewed nutrition and medical journals. There is a common misconception about soy and its influence on hormones which is usually brought up by people who eat meat. This is because soy contains phytoestrogens or isoflavones which are plant derived hormones. Meat and milk in actual fact contain oestrogen which is far stronger than the phytoestrogens contained in plants.

    Lowered risks of certain cancers, cardiovascular disease, and osteoporosis have all been attributed to soya foods containing isoflavones. Isoflavones are described as phytoestrogens (plant oestrogens) because their structure and metabolism resembles that of human oestrogens. These plant oestrogens are much weaker than naturally circulating human oestrogens and they have approximately 1/1000th of the biological activity of synthetic oestrogens.

    We have worked extensively with an independent registered dietician who compiled this article

    If you would like further information about the debunking the myths and misinformation about soya please have a look at these articles and papers:
    • Doctor addresses misinformation on soya: View Article
    • American Institute for Cancer Research’s position on soya: View Article
    • Harvard School of Public Health – Straight talk about soya: View Article

    As a final word, all the ingredients used in our products are completely non genetically modified, including our soy. We import all of our soy to ensure that it is 100% NON GMO as soy in South Africa is generally genetically modified. This status is verified by an independent auditing firm. Samples from each batch are independently tested. This is very important to us as a family so we take a very strong stance on this.

  • Where can I find the new range of Dairy Free Ice Cream?

    Unfortunately we have temporarily discontinued our new Dairy Free Ice Cream. For a full response from our Marketing Director, Tammy Fry Kelly, please click here.

Meat Alternative FAQs

  • If it’s not meat, then what is it?

    Our food is made from a blend of vegetable proteins which come from legumes and grains; we then use natural flavours and spices to mimic the taste of meat.

  • Why make food that tastes like meat?

    Many people love the taste of meat, but choose not to eat because of their health, compassion towards animals or to reduce their environmental footprint. Fry’s makes eating a plant-based diet that much easier and convenient by allowing you to eat the foods you know without meat, egg, and dairy.

  • What are the benefits of eating the Fry’s meat free range?

    Fry’s is a complete protein – containing all the essential amino acids. Our food is high in protein, a source of fibre and is naturally cholesterol free.

  • Is Fry’s a soy product?

    We use soy in our food; between 15 – 30% on average. Please read the back of pack or refer to our website for full ingredient listing.

  • Are your foods NON Genetically Modified?

    Our entire range of food is NON GMO; we ensure that all ingredients used are sourced from producers that adhere to our strict standards. We also test our raw materials with the University of the Free State to ensure that all ingredients are free from genetically modified organisms.

Kasha FAQs

  • What is Kasha?

    As a very active family, we know that preparing nutritious meals while hustling and bustling about can be a nightmare, especially when you are as health-conscious as we are. So we developed the perfect on-the-go meal option that can be used as a high protein instant cereal or added to smoothies! We made sure to add superfoods like moringa, cinnamon and chia seeds known to help boost your metabolism, improve digestion and help you sustain an active lifestyle.

    If you want to get into the nitty gritty, the word “Kasha” means buckwheat in Central and Eastern Europe, especially in Belarus, the Czech Republic, Hungary, Poland, Russia, and Ukraine. There, Kasha is a dish made of buckwheat that has been boiled in water or milk to form porridge. And yes, there is buckwheat in our Kasha!

  • Why is Kasha different?

    The original idea behind Fry’s was to find a way to make nutritious products for our family, who are all passionate about a plant-based diet. Now, a few decades on, we wanted to bring you (and ourselves) more. Hello, amazing tasting Kasha made from only the best that nature has to offer and an ingredient list you can understand. Kasha is made with 100% plant-based, natural and non-GMO ingredients. This high protein instant cereal or smoothie addition contains superfoods like raw cacao, chia seeds, moringa and cinnamon, and is lower in sugar than normal cereals. And of course, both flavours taste great!

  • What flavours are available?

    Kasha comes in two flavours: Cacao and Vanilla & Chia. You can read up on the nutritional values of the two flavours here:

  • Where can I find Kasha?

    Kasha is currently listed in selected Pick n Pay, Dis-Chem, Spar, Checkers and Shoprite stores in South Africa. Have a look at the full store list here.

    We encourage you to ask your store manger to stock Kasha if you can’t find it in your preferred store. We are working on expanding Kasha to as many stores as possible around South Africa, and the world!

    Please keep an eye on social media for future announcements on store updates.

  • Is Kasha free from GMOs?

    All of the ingredients used in our products are completely Non Genetically Modified. Additionally, we import all of our soy to ensure that it is 100% NON GMO as soy in South Africa is generally genetically modified. This status is verified by an independent auditing firm. Samples from each batch are independently tested. This is very important to us as a family so we take a very strong stance on this.

  • Is Kasha gluten free?

    While oat flour is naturally gluten free, it is listed as an allergen as it may contain trace amounts of gluten due to the ingredient being made in facilities that also process wheat, barley, and rye.

  • How do I prepare Kasha?

    It’s easy as 1, 2, 3, 4 (or more!). Enjoy Kasha in 4 ways, however you like it:

    As a hearty porridge – just mix it with warm water or plant milk for a protein-packed breakfast option. Alternatively add a tablespoon or two to your bowl of oatmeal to thicken it up.

    As a quick snack – mix your Kasha with cold water or plant milk for a super speedy, filling snack between meetings, at school, or on the road.

    As an instant pre or post-workout protein shake – add plant milk or water to your Kasha and shake it up in a shaker bottle.

    In a smoothie – just add some Kasha to your smoothies as a great way to add a protein boost.

  • Do you have any recipes using Kasha?

    Ready to blend? You can find delicious Kasha smoothie recipes here

  • Why is Kasha more expensive than other cereals?

    We strive to ensure that all of our ingredients are of the highest quality and natural, and we are not prepared to lower our quality standards to keep prices down.

    We adhere to the highest food safety standards and that we import all of our soy because sourcing high quality non-GMO soy in South Africa would be impossible. Our products are tested by analysts at the University of the Free State, and are verified to be non-GMO. Additionally, because we import most of our ingredients, the recent exchange rate has unfortunately affected us on a large scale.

    Lastly, in response to rising production costs and inflation in general, the prices of our products have unfortunately had to be increased.

    As a family company we take a very strong stance on these issues; the unfortunate, but inevitable consequence is that our prices may be slightly higher than those of companies that do not go the same lengths to ensure they provide the best possible product.