The Big Fry Burger is Beyond the Impossible!

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We are so excited to announce the launch of our brand new flagship burger, The Big Fry Burger!

We’ve been carefully crafting this burger for the past few years to ensure it met our extremely high standards. As soon as we tasted it we knew it was special, but we wanted it to be more than that. We wanted this new burger to blow everyone away, even the biggest meat-lovers in the world. We had to go beyond the impossible and we believe we have.

My dad, Wally Fry started Fry’s back in 1991. He met my mom Debbie, a passionate vegetarian and his life took a new turn. My mom inspired him with her healthy diet and outlook on food. The penny really dropped when he was contracted to build a piggery. He was proud of his work and was called back one day to do an inspection. He was horrified at what his handiwork had created for the pigs. His heart broke when he saw how they were treated and Wally decided to stop eating meat for good. He was very excited about his new lifestyle, but he grew tired of the lack of options available to him. By the time he had been vegetarian for a few months, he couldn’t even look at another spinach and feta pie.

He decided that he wanted to make food that looked and tasted like meat so that people like him could still eat all their favourite meals. His mission for crafting vegan food that tastes like meat started 30 years ago, but we have come closest to achieving this mission today. Our new Big Fry Burger looks, sizzles and tastes so much like a ground beef burger that some meat eaters can’t even tell it apart from a beef burger.

Right from the start, our mission at Fry’s has been a moral one, and to this day nothing has changed. We still measure our success based on how many animals we save every year. We know how daunting change can be, which is why we always encourage you to go beyond the impossible to create positive change at your own pace. Even small changes can make a huge difference. By swapping out one beef burger with a plant-based burger like The Big Fry Burger just once a week, you would save an average of 15-20 cows per year.

We don’t just want to make food that mimics meat though. We believe in so much more than that. We were determined to make a burger that not only tasted amazing but was also better for people’s health and the planet.

As a family we take our health very seriously and we’re very fortunate to have a mother who instilled great eating habits in us from a young age. Our family still eats all the Fry’s products today and our children are our top (and most fussy) taste testers. This is why it’s a huge priority for us to make sure that our food is nutritious. The Big Fry Burger has 20g protein per 112g patty and it’s naturally cholesterol free!  You could lower your risk of heart disease by up to 24% just by swapping meat burgers for plant-based burgers like The Big Fry Burger. It also has 4g of fat per 100g which is linked to a lower risk of heart disease and cancer. All our products are made with non-GM ingredients and The Big Fry Burger is no exception. Recent studies show that some GM foods can toxically affect several organs and systems.

We’ve always been passionate about the environment and keeping our oceans clean, so you can imagine our heartbreak when we watched our part of Australia go up in smoke in the recent bush fires.  Scientists have stated that there’s no doubt that man-made global warming played a significant role in these devastating fires and animal agriculture has been responsible for 18% of total greenhouse gas emissions. Eating a plant-based burger like The Big Fry Burger instead of a meat burger just once a week is the easiest way to halve your greenhouse gas emissions and by making the swap you also save 5530 liters of water, which equates to a 7 min shower every day for 50 days. This burger isn’t only super tasty, it’s also the easiest way to help fight against climate change.

As nature lovers, we are also incredibly upset by the huge amount of litter and waste that lands up in our beautiful oceans. This launch was a huge step forward for us from a packaging point of view. This is our first 100% recyclable pack! Our packaging is a huge priority for us at the moment. We are hoping to have plastic free packaging in the next few years and we are working day in and day out to achieve that goal.

We hope you love the Big Fry Burger as much as we do.

Love Tammy Fry


Want to find out more? Have a look at our Big Fry Burger info page here

Want to try our Big Fry Burgers? Find out where you can buy them here

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Our Mission

Every year, we look at turnover and put up a chart to show how many animal lives would be saved if someone had chosen a Fry’s Product instead of a meat product. In 2019 that number was 647,737 chickens, 11,354 cows and 10,055 and 3 million prawns.